So we’re fat. And now what?
Mayor Bloomberg has been proposing one of those simple save the world solutions to just about everything, also known as an administrative Brain Phart, in the form of a Big Gulp fiat. By limiting the size of sodas he suggests, New York can get a grip on its citizens’ girth and health.Zip Zap Zum.. Problem solved.
Now that Alice Waters’ sensationalized cerebral flatulence on (0 calorie) bottled water has petered out, the nation appears to be flocking to the soda is evil camp and willing to curtail its consumption with any possible means including taxation and prohibition. Public shaming and caning cannot be far behind.
The science behind the ardor attributes every nutritional and plenty of the physical ills of our culture to soda: Obesity, heart and circulatory disease, kidney and liver damage and diabetes to name a few. According to the USDA the average American ingests 360- “added” sugar calories a day, enough to add 36 pounds a year, half of them from soft drinks. If you calculate in Americans who drink no soda, someone is piling on unimaginable tons of blubber and endangering themselves and the health economy.. A UC Davis study predicts that a soda tax would save 2600 lives a year.
Advocacy groups like the nattering CSPI, who have finally found a cause to legitimatize themselves with a National Soda Summit, are riding the wave out front while agrandizing themselve by elevating a congress to a summit. Both the CDC and USDA support the concept of state soda taxes. Pop producers and interest groups like The American Beverage Association have taken up the challenge and deny their claiims, smacking of Gordon Gecko self interest and insincerity as they do. Salvo’s are flying like bullets over the Alamo.
You really have to enjoy a good fight. They bring out the jesters like Brokelyn.com and the worst and most entertaining in politicians straining to gain favor with the masses, but this one is unsettling on many counts.
For one thing the crusade against soft drinks is simplistic. Demonizing one thing, in this case soda, promotes the idea of a silver bullet as the solution to a tangled mess of complex issues, here obesity, disease and the financial burden of paying for little buddy scooters for Mountain Dew addicts. It is the lazy approach we Americans like to take to just about any problem. Remember when Obama ran on “Change”, and a country voted for him in the assumption that he would solve all our problems in a few months, but he didn’t? Now his approval ratings have plummeted and we blame him? It doesn’t occur to us as a Nation that things are complicated and solutions take time, so attacking one thing – token or substantial – appeals immensely to our lazy nature. This is the same. Sensational gestures rarely reap sensational results.
Soda isn’t the only contributor to the “obesity epidemic”. There are a slew of other factors in our national weight crisis. My favorite is convenience food, mostly because I don’t eat much, so I can feel smug about damning those who do. The Huffington post just published statistics showing that processed foods, which are generally less healthy and higher in calories than fresh foods, have risen to the top of the American grocery list from near the bottom, while dairy products have dropped to last place
The most obvious and my least favorite culprit is lack of exercise – I rather prefer chairs and chaise lounges to Pilates and would rather drive than hike, even though I know I lose much more weight from physical exertion than deprivation. French women, who by the way DO get fat – just not as much as we do – walk a lot. The French and European Paradox is fairly easily explained by their greater exercise in the run of their normal days. Life in Europe is not harder but requires more motion than in the US, which burns pounds. They also don’t eat the junk so many of us like.
Fast food, famously caloric and cheap due to farm subsidies and the use of sweeteners where one does not expect them – namely in meat – coupled with America’s growing nutritional ignorance and the convenience for working families earns the obesity blue ribbon. The statistics mentioned above also show that Americans are buying fewer groceries. Since they obviously aren’t eating less, it’s a good guess that they are getting fed at Quick Serve Restaurants. A simple McD’s hamburger contains only 250 calories, but their most advertised items like Angus Bacon and Cheese Burger have nearly 800. That’s without the fries and the Coke or the Blizzard. A Starbucks White Chocolate Mocha Frappuccino® Blended Beverage delivers 330 – ten of those and you’ve gained a pound.
I personally also attribute nationally increasing girths to the disappearance of vanity. My shallow sense of worth by appearance is the main reason that I stay under the four hundred or so pounds my genes keep screaming for me to gain. The younger generation does not seem to mind large amounts of flesh drooping over their tank tops or low rise shorts. In the dark ages at college there was one fat girl in our dorm. We loved her, but it was clear she would never have the success we envisioned for ourselves (marrying well, above all – we weren’t as smart as we thought we were) . Groups of young girls roaming downtown today are more likely to be convex than concave and they are apparently just fine with it. Maybe Bloomberg out to ban chic clothes in plus sizes. Or dictate full length mirrors on school doors and strewn around restaurants and food stores.
Despite the nutritional left’s cries that food is too cheap and you can make do with fresh produce as economically as with convenience food, the cost of fresh produce versus convenience food is repeatedly cited as a major factor in the poor American diet. The supposed impact of posting calories and nutritional content not only on groceries but at chain eateries – another silver bullet – has not brought the expected success.
Too few people know how to cook and really understand nutrition. Cooking used to be taught at least to seventh grade girls.No more.
Add to the above that we eat too much. Before we settled on blaming soda for everything there was a hue and cry about candy, fats, salt and sweets. David Kessler, former Commissioner of the FDA , maintains, possibly correctly, that sugar and fat are addictive and that America’s tendency to treat itself to more carbonara, King Size Snickers and multiple Whoppers is due to a kind of conspiracy by the food companies, who act like dope pushers, hooking us young and stringing us along until our common food caused illnesses shorten our national life span. Kessler has also stated that he supports government intervention in food choices and costs.
This is where it gets scary.
Kessler’s and others’ complete lack of hesitation to support government intervention into personal dietary choices is troubling. When we find that the soda tax doesn’t work, a new demon will be found and regulated (remember trans fats? yet another silver bullet). Whether it is a junk food tax, a fast food intervention or an age ban on selling ice cream or candy to minors is unimportant. What does matter is that some politicians will at least try to do public good by invading personal choice. .The New York Health Commission has already discussed control of other high energy foods. Britain is already debating a 20% “fat tax” on unhealthy items. Denmark has initiated a butter tax.
There is another problem with panacea, single demon of the day thinking of the obesity problem: We imagine immediate results (think Obama again). This is scientifically improbable as far as fatness is concerned. Changes in national average weight and health are more likely to take generations than years. Enough studies have revealed that excessive weight once gained sets the brain and body to continue to demand energy intake. Individuals with strong will power can lose weight and keep it off, but we cannot suppose that demographics will do so. Yanking on the anchor chain will hardly turn the Queen Mary.
And this: Polls show a large portion of the populatoin in favor of bans and interventions of one kind of another – that means many people telling many other people what to do, “If it solves the health problem” (it won’t). or “saves us money spent on health care” (it can’t). When we begin to tell our neighbors how to live their lives, no matter how good we believe it might be for them, we cross a very dangerous line. It’s not quite drowning Salem witches to save their souls, but their dinner is simply none of our business. If you want to intervene, you can tell your congress person to stop funding mobility assistants for people who eat too much, but one should be careful at handing the keys to someone else’s cupboard to politicians. It could backfire.
Tax and ban proponents liken themselves to anti tobacco campaigners and the taxes they support to cigarette taxes, an interesting comparisojn but false. There is no such thing as second hand Coke, and drinking a Pepsi in your home will not give your children earaches. While cigarettes are the proven cause of many miserable deaths, sugared drinks are contributors to some.
East Virginia promotes its proposed Soda tax with the promise that the money will be used to sponsor nutritional education, as are many cigarette taxes. Good idea? Certainly, but if it please the sovereign state, why the Hell weren’t you offering nutritional education without a tax, if it’s so damned important? (It is).
This is where I offer a solution, and if I were God, I’d be glad to. I don’t have one, but I have a couple of ideas: Start working for long term success by educating children and young adults, use media to get messages out to the country – our English channels could take a cue from Spanish speaking television’s impressive public service announcements “Salud es vida”- health is life. Stop subsidizing sugars.
Rather than banning large portions, require that any outlet selling super-sized portions also offer reasonably small servings of popcorn, soda and ice cream for reasonable prices, increasing rather than reducing consumer choice. You just try now to get a one man popcorn at the movies or an edible portion at Cold Stone Creamery, where every cone is family sized.
As long as you are at it, legalize fruit kiosks like those in New York in all cities and insist that inner city grocers selling liquor and snacks also stock fresh fruit. It’s invasive, true, but not as much as preventing them from selling empty calories.
If the government really wants to make an impact, might we suggest that instead of reducing the amount of time allotted in schools for physical ed they increase it. John F Kennedy’s school fitness programs, aimed at making us competitive with the dreaded Russians, were effective. So we’ve got drones doing our dirty work – so what. Fitness is still in our national interest. Let the kids climb rope, do jumping jacks and run races again. It supposedly helps their brains as well as their physical health. If you say it is too expensive, then please quit bellyaching about the cost of health care for the unfit.
There are a lot more suggestions out there. Let the Senate form one of their famous committees for something both useful and attainable. Obese children and food sick adults clogging the system should give them some common bilateral ground, for a change.
Bloomberg is hardly a stupid or simple man, although touting National Doughnut Day as he introduced his plan was not all that astute. I suspect the proposed Big Gulp Ban is conceived as much a statement as a fix. Unfortunately as we have all seen there are many less astute politicians urged on by public advocates, who will hustle to follow suit and outdo it with perverse creativity.
I realize the desire is illusionary, but it would be so uplifting to see measured common sense minus the sensationalism injected into the obesity, diabetes, health care debate. I don’t know about you, but I had a terrific mother once who told me to eat my broccoli and not the candy bar. I loved her, but that was really annoying, and I don’t want my mayor or state senate stepping into her unfortunately empty shoes. (For one thing they wouldn’t stand a 500 calorie snowcone’s chance in Hell of filling them.)
Don’t expect the same results from Bloomberg’s program and other states’ proposed soda taxes as the smoking bans achieved. You may see a change in your lifetime, but I am sure I will not. My family lives to 100.