Late Breaking News. Food Babe Smack Down.

Talk about Timing.

Summarizing the last post, there are people who manage to convince others that what they eat and drink is bad for them, motivating them to purchase books, supplements and a load of wrongness. The most influential of them is Vani Hari, who calls herself Food Babe, exploits her readers’ lack of scientific sophistication and bullies companies with bad science.

Hari is probably more low life cunning than smart; she lacks the foresight to check her information before launching a campaign, leading her to make pronouncements that the airlines insert nitrogen into the air and food should not contain chemicals, but she’s pretty and with a background in marketing she’s hoisted her star to celebrity status. Time Magazine counts her among the 30 most influential people in America. That’s about to change.

Food Babe has pissed off a lot of people, some who mock her with names like Food Chick and Science Chick on web sites and social media. One of them, Science Babe, a blogging chemist whose real name is Yvette D’Entremont, has had Hari in her cross hairs for some time. Yesterday she blind sided her in a Gawker article titled “The Food Babe Blogger is full of Shit”.  Ouch, Food Babe shot back with a nasty bit of Ad hominem, stating that she was “full of Love”,  but D’Entremont is “probably pro chemical..” which, considering that D’Entremont is a chemist might be the first accurate statement Food Babe has made. Science Babe won the round and possibly the war in an unfair fight, as chemist D’Entremont actually knows what she is talking about.

This is not the first time the media has focused on Food Babe. Last month the New York Times published a measured piece and NPR aired a critical segment in December, but both remained without fallout. (It seems logical that the NYT piece may have moved Gawker to ask D’Entremont for an article). D’Entremont’s hilarious rant, however, hit home.

Her dead eye accurate shots from the hip on Gawker’s more popular platform unleashed what promises an avalanche of Food Babe bashing. Goody. Science seems to  have kicked Hari smack in the Hubris.

Food Babe is full of Shit hit a chord. Popular print media began responding in a sort of Let’s Pile on Food Babe rush within twenty four hours of the article. Scores of social media pages and the Internet sites, always looking for something titillating and surely delighted by a chick fight, picked up the thread and ran with it. (Disclaimer: Food Babe is a chick. Science Babe is a whip smart, funny chemist who happens to be one and knows how to use it.)

By a couple of hours ago Cosmopolitan, Elle, Charlotte’s WBTV (Hari is a native daughter), Boing Boing, The Washington Post, Bostinno (D’Entremonte is native daughter), the Times Picayune / Nola , Vox, the NRA (rifles, not restaurant) had run with the story. Expect at least that many pick ups by tomorrow.

Science blogs are eating  it up, but they are mostly preaching to the choir. It’s the general media whose criticism of  the Food Babe enterprise promise to harm or destroy it.

There is a noticeable effect. A growing number of individual blogs like this one are picking up the story as it trickles through to them. Science Babe’s Twitter account looks like a one armed bandit spitting out quarters with several new Tweets every minute.

Score: real science: 1, charlatanry: 0.

You will be hearing a lot more about D’Entremont. She looks to be the next It Girl in the weird on-line nutrition world, there are more dragons to slay, and she waves a wicked sword / pen / keyboard. For one thing, she has a book in the works, “Science Babe’s Guide to BS Detection.

That is, in fact, what I set out to do in the current series of posts, but Science Babe will do it better.

I predict that this is the beginning of the end for Food Babe, whose disciples will support her faithfully until they have an opportunity to laugh at her and take outrage. It’s too early to say “good riddance”, but let’s hope.

As I said, talk about timing. Thanks Science Babe.

Update: Three days after Science Babe’s thrown gauntlet more official sites have reported on the argument and thus on Food Babe, and the list of independent blogs in which the conflict is mentioned has exploded. (To see some of them go to and type in the search criteria +”science babe” +”Food Babe”.

The most desirable outcome of Science Babe’s blog, besides her book becoming a block buster, would be for Food Babe to be so weakened that she disappears somewhat like the witch in The Wizard of Oz. This could never be achieved by logic. Logic rarely converts. But ridicule works wonders.

Suddenly (as of Today) #Foodbabefacts is trending. The additions appear to be coming at the rate of about six a second. If this is not a blip, Vani Hari, who conned thousands via social media may just have been  hoist by her own petard.

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